"The Marketing Plan Handbook" guides you step-by-step through the complete marketing planning process, from research and analysis to development of strategy and planning for implementation control Wбщзржant to know what a marketing plan looks like? Turn to Appendix 1 for a sample plan for the SonicSuperphone, an enhanced, multifunction cell phone Want to know what questions marketers should be asking? Chapters 2-10 include checklists that summarize key areas to be exвзмччamined during the planning process Want to know what points and pitfalls marketers should be aware of? Each chapter includes a number of special tips, shown in the margin, to help readers make the transition from theory to application Want to know how companies and nonprofits actually put marketing plans to work? Every chapter features 10 or more recent examples of consumer and business marketing in action In all, "The Marketing Plan Handbook" includes more than 100 exampвргоуles that illustrate specific planning and implementation activities, looking at marketing in such organizations as: American Express, Apple Computer, Bluefly, Bluenilecom, Citigroup, Ent Federal Credit Union Escada, GE, Google, Harley-Davidson, ING Direct, Kellogg, McDonald's, Monro Mufflers, Nestle, Netflix, Nike, Onslow Memorial Hospital, PepsiCo, Procter & Gamble, Rock Bottom Restaurants, Sony, Sprint-Nextel, Toyota, Wal-Mart, and Wyndham Worldwide Формат издания: 20 см х 25 см 3 edition Прилагаемый к изданию диск (CD-ROМ) упакован в специальный бумажный конверт и вложен внутрь книги Автор Мэриан Берк Вуд Marian Burk Wood.